Route descriptions in Cisco IOS

Recently, i came accross the name keyword in the ip route command in Cisco IOS.
The CLI help is quite misleading:

router(config)# ip route 1.1.1.1 255.255.255.255 2.2.2.2 ?
  <1-255>    Distance metric for this route
  name       Specify name of the next hop
  permanent  permanent route
  tag        Set tag for this route
  track      Install route depending on tracked item
  [...]